India’s popular seaside tourist destination, Goa, is experiencing a moderation in hotel room tariffs despite increases in other domestic hospitality markets during the year-end season. Tourist arrivals in the state rose by 6.23% from January to September 2025, according to the tourism department. However, a surge in new hotel room supply, social media comparisons with nearby international destinations, and challenges with public transport have collectively kept year-end rates subdued in this sought-after travel hotspot.
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