India’s food regulator, the Food Safety and Standards Authority of India (FSSAI), has issued notices to eight food companies over concerns that their product names and marketing claims may mislead consumers.
The action targets companies including Emami Healthy & Tasty, Health Aid, Troovy, The Healthy Factory, Healthy Master, Healthy Choice, Plan B, and Neuherbs. The regulator has raised objections to the use of terms such as “healthy,” “zero maida,” “true vitamin,” and “plant-based vegan,” stating that such claims could create a misleading impression about the nutritional value or composition of products.
According to the FSSAI, certain brand names and labelling practices appear to be inconsistent with existing food safety and advertising regulations, particularly those governing truthful representation and consumer transparency.
The notices are part of a broader regulatory push to tighten oversight of food marketing practices, especially as consumer demand for health-oriented products continues to rise. The authority has increasingly focused on claims related to “healthy,” “organic,” and similar descriptors, which it says must be scientifically substantiated and not exaggerated.
Companies that receive such notices are typically required to either justify their claims with adequate scientific backing or modify branding and packaging to comply with regulations. Failure to do so could lead to penalties or further regulatory action.
