InsuranceDekho has stepped into cricket sponsorship for the first time in a big way, securing two significant deals with Team India’s upcoming tours. The insurtech platform has come on board as co-presenting sponsor for the on-air broadcast of India’s T20I series in Zimbabwe, while also taking on the title sponsorship for the on-ground coverage of India’s Test tour of Sri Lanka, which will now be branded as the InsuranceDekho Cup. The companies have not revealed the financial details of either agreement.
These sponsorships represent InsuranceDekho’s latest push to boost brand recognition through cricket, as the company looks to deepen its footprint across Bharat. The move ties in with the brand’s recently launched campaign, “Bharat, Khul Kar Khelo,” which features former Indian cricket captain Sourav Ganguly as the face of the initiative.
