Tata Motors Limited is set to unveil its highly anticipated 2025 Sierra SUV in India today, with the launch event scheduled for 12 PM. The initial focus will be on the internal combustion engine (ICE) variants, while an all-electric version is expected to be introduced later. The Sierra nameplate, which had disappeared from the market since 2003, is rumored to have a starting price of around ₹10–11 lakh (ex-showroom). Ahead of the official launch, some dealerships have started collecting small token amounts, sometimes as low as ₹11,000, to gauge customer interest. However, these are not official bookings, and formal reservations are expected to open soon after the launch event.
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