Across India, hospitals continue to fill with patients whose conditions were visible long before they became critical, yet nutrition and lifestyle, the most accessible and least invasive medical tools, remain structurally underused.
Tweak & Eat enters to bridge this gap, not as another wellness app or calorie counter, but as a platform built on a far more radical premise, that when interfered with routines like food decisions, can function as scalable medical interventions. For their pursuit of a noble cause, the recognition of “Top AI-Powered Health & Wellness App of the Year 2025” plays a pivotal role.
Introduction
PurpleTeal’s mission was to make evidence-based nutrition and lifestyle care accessible, actionable, and deeply personal at scale. At the heart of this ambition was Tweak & Eat with EatGPT, a system that blends human clinical nutrition expertise with AI-driven personalisation to deliver guidance that is real-time, culturally grounded, and behaviour-aware.
Rather than asking users to abandon their kitchens or traditions, Tweak & Eat adapts to how people actually eat and live, integrating care into daily routines instead of imposing rigid dietary templates.
What truly differentiates Tweak & Eat is its concept of hyper-personal nutrition and health expertise. The platform continuously evolves based on user behaviour, food choices, health data, and engagement patterns.
Inside Tweak & Eat with EatGPT
Tweak & Eat is powered by patented Agentic Ai Architecture and proprietary behaviour-aware health algorithms and its conversational AI layer, eatGPT. Unlike conventional trackers that operate on static rules, the platform integrates food recognition, meal pattern analysis, clinical nutrition protocols, and adaptive behavioural nudging into a single system.
Recommendations are dynamically recalibrated based on glycaemic response trends, adherence signals, regional diets, and lifestyle constraints, enabling clinically relevant personalisation without overwhelming the user. This allows Tweak & Eat to personalise care across chronic conditions such as diabetes, hypertension, PCOS, and dyslipidaemia.
Impact That Lasts
Tweak & Eat has reached over four million users across India and the United States. Among engaged diabetes users, the platform has delivered average HbA1c reductions of approximately 1 to 1.5 per cent, results comparable to several pharmacological interventions.
Long-term active users demonstrate sustained body weight reductions of five to ten per cent, alongside improved blood pressure and lipid markers in lifestyle-led hypertension cohorts. In hospital-linked programmes, the impact becomes even more compelling, patient compliance post-discharge stands at 94 per cent, while 85 per cent of patients reach their prescribed health goals. Among cancer patients, Tweak & Eat interventions have led to a significant reduction in chemotherapy side effects, a rare outcome for a nutrition-led platform.
Sustaining such outcomes requires more than algorithms. Engagement is driven through WhatsApp-style nudges, vernacular content, and a collaborative coach–AI care model, addressing one of digital health’s greatest failures: long-term adherence.
The platform prioritises low-bandwidth performance, text-first interfaces, and multi-language support, tailored to Indian dietary realities.
Its pricing structure, built around subscription tiers and B2B partnerships, ensures affordability without diluting clinical integrity. Equally important is cultural relevance: Tweak & Eat relies on familiar, local foods rather than imported “health” products.
Institutional trust and global recognition
Tweak & Eat maintains strategic collaborations with hospitals and healthcare providers to deliver preventive and post- discharge care at scale and serves as a trusted implementation partner for population-level nutrition and lifestyle programmes in India, including its role as the ApolloShine Health partner for schools and colleges.
Internationally, it has been recognised across digital health and AI platforms, including a World No. 2 ranking in the Personal Nutrition Segment at the Food Tech Congress 2023 in Warsaw, Poland.
Road Ahead
Tweak & Eat roadmap reflects structural maturity rather than expansion for its own sake. Its priorities include advanced AI-driven personalisation using longitudinal health data, strengthened data security and consent management, and explainable AI frameworks.
It is expanding into deeper chronic-care pathways and preventive cardiometabolic care, while preparing for global scaling through enhanced language coverage and culturally adaptive nutrition intelligence and expanded hospital partnerships across India.
