As urban smartphone markets in India near saturation, the mobile handset industry is turning its gaze toward the country’s tier-2 cities and rural heartlands to revive slowing sales.
Industry experts note a significant shift in consumer behavior in these regions, where keypad phones once ruled. Today, a wave of affordable and even premium 5G smartphones is making its way into smaller towns and villages. Additionally, the booming second-hand 4G smartphone market—bolstered by accessible financing options—is accelerating digital adoption beyond metropolitan hubs.
With untapped potential and growing aspirations, India’s non-metro regions may well become the driving force behind the next phase of smartphone expansion.
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