Refurbished smartphone companies like Cashify and ControlZ are taking a page from e-commerce giants’ festive strategies by rolling out heavy discounts on their platforms. The goal is to convert as many as 10% of new smartphone buyers into refurbished handset customers this season. Industry trackers also anticipate that these sellers will introduce flash sales and similar e-commerce tactics to directly compete with Amazon and Flipkart in drawing in shoppers.
Refurbished Smartphone Sellers Adopt Festive E-commerce Tactics to Attract Buyers
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